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For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun!

Our passion for learning through play and our commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

We develop our toys with care to bring out the very best creativity and inspiration in children. When we design our toys we work closely with experts, child psychologists and children themselves. Together we make sure that all ELC toys are top quality, safe - and above all, lots of fun.

Toy Index
Toy Index

Baby & Toddler
Each day is an adventure as your tiny newborn develops into a fully fledged toddler. Welcome your little one to the world with baby toys and toddler toys designed to awaken the senses and encourage play, including ELC classics, traditional toys that are a

Puzzles & Games
Children love a challenge and to test their skills with clever puzzles. They’ll piece together knowledge of people, places, animals and letters. We've got lots of games that are great for playing together and testing skills. It may look like old-fashione

Learning & Books
With our LeapPad systems to suit all ages and a large selection of learning games, learning has never been so much fun. You can help your child to read and write with the excellent Jolly Phonics, a fun learning system used in half of UK primary schools.

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