New.net™ seeks to become the world`s leading domain name registry by introducing and selling domain names with new extensions that offer greater relevance and meaning than current Web site addresses ending in .com, .net, and other existing top-level domains. We are making this possible initially by encouraging millions of users to activate their Internet browsers to recognize New.net domain names and partnering with leading Internet Service Providers to activate our domain names automatically at the network level. We now have tens of millions of users that have access to New.net domain names, and we are confident that New.net domain names will be recognized universally across the Internet. Our primary objectives are to sell domain names that individuals and companies genuinely want, and to make the Internet an easier place for users to find what they are looking for. We have developed proprietary technology that allows our domain-naming system to exist alongside the traditional naming systems currently in use on the Internet. New.net has applied for patent protection for this technology.
We believe that the Internet has expanded to a point where its users are underserved by the few top-level domains currently available, and that businesses and consumers alike will benefit from having access to more descriptive and relevant Web site addresses. Our new domain names exist side-by-side with current ICANN-sanctioned top-level domains and use the Internet`s existing domain name system infrastructure for resolving domain name address queries.