Most marketing rudely interrupts people in the hopes to pound a message into a prospective client's head. Since their mind is actively engaged people are far more likely to act upon a search result than any other form of advertising. People are more receptive to ads when they do not realize that they are looking at ads. When people search they are requesting your website, and most of them do not even realize they are looking at ads.

Most web users do not realize where the ads are or how sites are ranked. Users trust Google, and when you rank well that trust is transferred to YOUR site. If I tell you my ebook is great you might not want to believe it, but when Google does, it makes sales. Ranking time depends on how well your site is established, how competitive your market is, and how hard you are willing to work. For well established sites or sites in niche fields initial results can be seen in less than a month.

The search engine industry changes every year, and some search engines change many times every month. For that reason it’s hard to go through the entire publishing process and still have a relevant and current physical book about search engine optimization. If something major happens this week with the search engines, you can bet your copy will have the latest news and cutting edge techniques.