Some blogs are highly influential and have enormous readership while others are primarily intended for a close circle of family and friends. The power of weblogs is that they allow millions of people to easily publish their ideas, and millions more to comment on them. Blogs are a fluid, dynamic medium, more akin to a 'conversation' than to a library. With an increasing number of people reading, writing, and commenting on blogs, the way we use the Web is shifting in a fundamental way.
Technorati is a real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs. In the world of blogs, hyperlinks are even more significant, since bloggers frequently link to and comment on other blogs, which creates the sense of timeliness and connectedness one would have in a conversation. So Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging.
Technorati displays what's important in the blogosphere — which bloggers are commanding attention, what ideas are rising in prominence, and the speed at which these conversations are taking place. Technorati makes it possible for you to find out what people on the Internet are saying about you, your company, your products, your competitors, your politics, or other areas of interest — all in real-time. All this activity is monitored and indexed within minutes of posting. Technorati provides a live view of the global conversation of the web.