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Submitted 18th October 2005
Popularity 763
No matter how much you plan an ad buy you do not know how well it will do until you test it. No matter how much market data you collect you will not know if the right people are reading it until after

No matter how much you plan an ad buy you do not know how well it will do until you test it. No matter how much market data you collect you will not know if the right people are reading it until after you run the campaign.

You do not search for customers. They search for you. The demand is implied based upon the prospects search query. The targeting is precise.
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