Submitted 20th October 2005
Traffick began in 1998 as a humble
Traffick began in 1998 as a humble "guide to web portals" called PortalHub. We knew that we were in store for great things, but no one knew exactly how it would unfold. These were the days when the stock prices of Yahoo and Excite would leap by $20 in a single day. Portals were creating useful tools that were allowing people to communicate, to learn and to conduct research in new and magical ways. In early 1999, Cory met Andrew Goodman, and the two decided to reinvent PortalHub with a snappier name, and Traffick.com was born. Why Traffick? Back then, as it is now, the most trafficked sites were the big players that we studied and thought would revolutionize the world of information. Web traffic, sometimes measured in the now-archaic term "eyeballs," were the currency of the New Economy, as was giddily chronicled by burgeoning print magazines like the Industry Standard.
When the dot com boom went bust in early 2000 after investors started to demand real, sustainable business models that would lead to profitability, we kept the faith and never wavered from our belief that portals and search engines would soon parlay their audiences into real companies. Now, we're charting the rise of search engines with a special eye toward the business side and how search engine marketing is changing how everything and anything is sold and marketed using the internet. We were there when pay-per-click advertising gained credibility and helped save free content online thanks to Yahoo's Overture unit (then called GoTo.com) and Google's AdWords program.
What began as a hobby has turned into gainful employment, and we feel fortunate to be part of this new world. What will the future hold? We don't know, but keep reading Traffick for our unique brand of commentary and prognostication!
Our business is the web and we deal day in and day out with search engines.Search campaign management is not just about online marketing, it's about understanding technology and having the vision to see what the search industry wil do in the near future.
Provides online marketing solutions that are designed to raise a site's profile. Core services include search engine optimisation, mobile web development and marketing.
Occasionally Traffick publishes full-length articles in category. In June 2002, being the bandwagon types we are known as, we joined the blogging revolution and changed the world! That is, we switched our focus to blogging about portal and search trends.
Ads are stupid because the people who create them are, the most part, really stupid. And the reason I wanted to apprise you of this is so you won't repeat their goofs at your expense. A big mistake that people make in business is looking to the big guys.
The commercial nature of the web and self interest of marketers it is difficult to get marketers to come together on a solution to help people out. This paper was designed to help consumers learn about SEO without being attached to any centralized body.